And Why That Awakening Matters in the Workplace More Than Ever
How Firewalking and Empowerment Training Makes Unconscious Thinking Visible and Why That Changes Everything in Business
Carl Jung once said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” That single sentence captures the heart of what I teach when I work with teams. It’s not just about firewalking. It’s about creating the moment when someone becomes aware of what’s really been running them. Most of the time, people are walking around with invisible beliefs and patterns that guide how they act, lead, and relate to others, and they don’t even realise it. Firewalking brings those thoughts to the surface, and once something is visible, it can be changed.
Most people in business are working hard to improve performance, deepen communication, and build strong, connected cultures. But underneath every delayed decision, every team dynamic, and every leadership challenge, there’s something deeper: thinking. Not surface thoughts, but long-held internal beliefs that shape the way people see themselves and others. These beliefs are rarely questioned, but they are powerful. The shift I create isn’t hype. It’s not motivational fluff. It’s helping people become conscious of what’s been unconscious. And once they do, the difference is lasting.
What’s Really Driving Your Team’s Behaviour?
We often try to solve surface-level behaviours with surface-level solutions. But when someone avoids speaking up, delays an important task, micromanages, or hesitates in meetings, what’s really happening is often unspoken belief. Belief that sounds like, “I’m not ready,” or “I don’t want to look stupid,” or “They’re better at this than I am.” These aren’t consciously chosen beliefs. They’re absorbed over time, shaped by experience, and mostly unnoticed.
This is the invisible tension behind most team challenges. It’s not a lack of skill or intelligence. It’s unexamined thinking. When people see this clearly, something incredible happens. They stop defending, stop performing, and start showing up fully … with ownership, honesty, and energy. That’s where the shift happens. It’s not about pushing people to be more confident. It’s about showing them what’s in the way, so they can choose something different.
What Happens in a Firewalk
This isn’t about walking on fire. It’s about what rises in the moments before someone chooses to. Firewalking gives people a rare kind of stillness. A moment where everything goes quiet except their mind. That’s when the real conversation begins. Suddenly people hear themselves think, often for the first time in a long while.
“I can’t do this.”
“What if I fail?”
“What will people think?”
“What if I’m the only one who can’t?”
These thoughts didn’t come from the fire. They were already there. The fire just revealed them. That’s the magic of it. It creates an environment where the internal dialogue becomes visible, and with visibility comes choice. You get to ask, “Is this thought true? Is it mine? Is it helpful?” And when someone answers that for themselves, they don’t just cross the fire … they cross a line inside themselves that they’ll never uncross. It’s not about bravery. It’s about awareness. That’s what creates change.
Why It Works So Well in Business
The experiences I offer aren’t just energising. They’re transformational. Because they don’t come from theory. They come from insight. When a person sees something for themselves, it sticks. That’s what companies like Lloyds Bank, CIPD, ACCA, legal firms, accountants, hotel groups, and event professionals have experienced when they’ve brought me in. We don’t just fill a training day. We create a moment that people carry with them for life.
After working with me, teams speak differently. They act differently. They trust themselves and each other more. They take more ownership. They step up, not because they’ve been told to, but because they’re ready. One client, Rebecca Mason, said, “The most incredible experience that stays with you. It wasn’t just a firewalk. It was a complete mindset upgrade. Lisa brought something to our team that no training room ever could.”
You Don’t Have to Walk on Fire to Get the Shift
Not every workplace wants a firewalk in the car park. That’s okay. The fire is symbolic. The shift can happen through other powerful activities too. That’s why I offer experiential empowerment tools that work brilliantly in conference rooms, away days, and leadership retreats.
Here are a few we bring to teams:
- Arrow break
A breakthrough moment where someone challenges a limiting belief and walks through it, literally - Rebar bend
A hands-on way to move through what feels unmovable by aligning breath, body, and intention - Glasswalk
A quiet, mindful exercise that builds stillness, presence, and self-trust - Board break
A practical and powerful way to turn a clear goal into action by breaking through the barrier physically and mentally
These aren’t tricks. They’re real turning points. They give people something most never get … a moment of true clarity, where an old belief becomes visible, and a new possibility opens up. Once someone has had that moment, they take it into every decision, conversation, and challenge that comes next.
This is What Real Team Development Looks Like
Let’s be honest. Most workshops don’t change anything. The energy dips after lunch. The notebooks stay closed on desks. And a few days later, everyone is back to business as usual. That’s not what happens here. My work meets people at the root. It doesn’t push or perform. It wakes people up.
When someone sees their own unconscious pattern and makes a different decision, that’s when leadership grows. That’s when culture changes. That’s when performance deepens. And the best part is, it’s natural. You don’t have to drive it … they will, because they’ve seen something real for themselves. That’s the difference between motivation and transformation. And it’s why the work I do lasts far beyond the day.
What Would Be Possible If Your Team Thought Differently?
That’s the real question. Not “how do we improve engagement” or “how do we train better managers.” But “how do we help our people become more aware, more present, more aligned with their own potential?”
Because when people think clearly, they act differently. They communicate better. They take ownership. They solve problems. They stop playing small. They feel proud of who they are and how they show up. They trust themselves. And they create a ripple effect that lifts the whole team.
That’s what happens when we create a moment of clarity. Whether it’s walking on fire or breaking a board, we’re not just doing an activity. We’re starting a new conversation. One that changes how people see themselves and each other.
Let’s Bring That to Your Team
Over the last 20 years, I’ve worked with CEOs, speakers, corporate teams, small businesses, and purpose-led leaders. And again and again, I see the same thing. People arrive expecting a team day. They leave transformed.
Because once you’ve seen your unconscious thinking, you get to choose your next step … not from fear, but from focus. Not from habit, but from clarity. And that moment stays with you long after the event is over.
You don’t need fire to make that happen. But you do need someone who knows how to create that kind of shift. That’s what I do. If you want something that actually works, let’s talk.
